Insights-X on the road across five countries

The expo team is “on tour” from March to May, promoting Insights-X in Nuremberg from 9 to 12 October 2019. This involves personally presenting the stationery expo in France, Poland, Japan, Turkey and Portugal and inviting companies to take part. The last Insights-X featured exhibitors from 39 countries and trade visitors from 92 countries. All countries have their own traditions. And all countries have a particular stationery-related history and heritage, as we discovered when taking a closer look at the countries included in the 2019 Insights-X tour.

Harmonious typeface from France

France helped to form the typeface. During the late Renaissance, Paris became one of the most important European centres of typography. Francis I, King of France from 1515 to 1547, was a generous patron of the arts and sciences and held a tolerant attitude towards religion. This gave the Protestant printers free rein to make French printmaking some of the finest in the world. The French Renaissance-Antiqua font produced at the time is considered a harmonious typeface that can be very clearly read in all print sizes.

Paper production in Poland

The first book was printed in Krakow in 1471. Twenty years later, Friedrich Schilling established a company for the construction and operation of a paper mill in a nearby village. Many other paper mills were built in Poland in the 16th century. Two offshoots of the paper industry created additional jobs in Krakow in particular: the manufacture of playing cards and printing. The printing shops in Krakow exported printed materials to Hungary on a grand scale.

Writing as a performance art in Japan

You don’t have to sit still to write. Not in Japan, at least. There are strict formal rules there relating to shodo, the Chinese calligraphy introduced between the 6th and 7th centuries. And these now form the basis for full-body calligraphy performances. Not only do the brush and ink dance across oversized paper sheets for these, but also the people wielding them, tracing letters and words. Students have been competing against each other in the “Shodo Performance Koshien” every summer since 2008.

Marbled paper from Turkey

Each piece of marbled paper is a one of a kind. The colourful designs are created by sprinkling pigments onto aqueous surfaces and are then transferred onto fabric or paper. Istanbul was the main centre for this technique, which originated in East Turkestan in the 12th century. Ottoman calligraphers used paper marbling, or “ebru” as it is commonly referred to in Turkey, to decorate books, imperial decrees and other documents. Nowadays, individual examples are once again being used as reprints of originals on wrapping paper.

High-quality paper from Portugal

The fibre used to make high-quality paper is found in a tree grown in Portugal: Eucalyptus globulus. The high-quality pulp from the blue Eucalyptus gives the paper greater bulk, stiffness and opacity and makes for a more elegant surface. At the same time, Eucalyptus globulus yields up to 75 percent more pulp than other trees used to produce pulp. The low lignin content is another advantage. Fewer chemicals are needed to remove this biopolymer glue, which causes the lignification of the cells.

Visit us on one of our upcoming stops in Japan, Turkey or Portugal. Please contact the representative in the respective country for more information.

The next stops of the 2019 Insights-X tour at a glance:

  • Japan: 16 April
  • Turkey: 16 April
  • Portugal: 21 May

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