InsightsTalks with the [m]SCIENCE GmbH - Spotlight: Sustainable consumption

What makes sustainable consumers tick? – That’s a question that is becoming increasingly relevant for companies in all sectors. But what is actually meant by “sustainability”? How is it integrated into everyday life and what do consumers think about "green advertising"?

Lara Baschour and Lukas Burs of the [m]SCIENCE GmbH – the central research unit of GroupM – answer these questions in their InsightsTalks 2020 online presentation. They characterise the sustainable target group based on the representative study Spotlight: Sustainable Consumption by [m]SCIENCE.

  • Study design
  • Sustainable consumption: definition 
  • Sustainability in advertising
  • Profile of the sustainable consumer 
  • Key takeouts

You were unable to attend all lectures during the online live event? Or you would like to listen to a lecture again? here you will find the recordings in full length.

To the recording

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