Luxor is the market leader in the Indian stationery sector. What makes Luxor so successful?
Pooja Jain Gupta: Luxor is the market leader in the Indian stationery sector and this market leadership position is based on several product categories which are unique to Luxor, such as the combination sets/retail value packs which are very useful for home needs, small office needs and even for gifting, the activity sets for kids that combine colouring with learning, metal pens at an affordable price for everyday gifting and high quality office supplies like notebooks, dual whiteboard markers, etc.
What trends is the stationery sector expecting to see in India in the coming year?
P. J. G.: Stationery is becoming a lifestyle product, so stationery products are getting more design-oriented and style-conscious. One of the major drivers in marketing growth is product innovation and technology integration. Leading players in this sector have started to promote flagship products and programs on social media.
Digitisation is becoming increasingly important. To what extent is digitisation influencing the stationery sector?
P. J. G.: The digital transformation is influencing the stationery sector only conditionally. However, for the stationery sector, bridging the gap between analogue and digital means finding success with the younger population. The business is therefore growing only slowly and steadily.
Luxor is placing a focus on sustainability with their Eco-Write product range. What role does environmental protection currently play for the company?