InsightsTalks

Insights-X is not only a networking and business platform of the stationery industry, but also a knowledge broker. With the InsightsTalks lecture program, we offer you exciting presentations on topics that move the branch. In a pleasant atmosphere, top-class speakers will give you free insights into relevant topics. Whether it's digitization, sustainability, online marketing or trends in retail - here you'll get practical advice from industry experts.

Program

Wednesday, 05 Oct 2022

1:00 – 1.30 pm

The change of mind to sense trading: Successful trading in a changing society

Frank Rehme, Kompetenzzentrum Handel, Düsseldorf

1:30 – 2:00 pm

Green Retail – how green is stationery retail or how should it position itself to be or become green?

Cornelia Schambeck, Schambeck Consulting, Buchenberg

2:00 – 2:30 pm

The most important tips and tricks for greater local digital visibility online

Patrick Hünemohr, 5H Capital, Köln

2:30 – 3:00 pm

How do I become unique as a trader?

Andreas Oberländer, Sickel & Team, München

Thursday, 06 Oct 2022

1:00 – 1:30 pm

#NiceToMeetYou – social media marketing for brick-and-mortar retailers

Svenya Scholl, socialPALS GmbH, Holzkirchen

1:00 – 1.30 pm

How are the megatrends impacting on the stationery sector?

Gabriela Kaiser, TRENDagentur Gabriela Kaiser, Landsberg am Lech

2:00 – 2:30 pm

Making professional use of social media

Simone Brett-Murati, Eskimos mit Kühlschränken, Hamburg & Florian Lindner, BTR Office, Wald-Michelbach

2:30 – 3:00 pm

Listening to thousands of customers at the same time – no big deal with the "opinion mining" research method

Lukas Waidelich, Cauliflower GmbH & Co. KG, Hamburg

Friday, 07 Oct 2022

1:00 – 1:30 pm

REthink the stationery industry – products with a sustainability aspect from the stationery and DIY sectors

Gabriela Kaiser, TRENDagentur Gabriela Kaiser, Landsberg am Lech

13:30 - 14:00 Uhr

Green Point of Sale

Sabine Gauditz & Hans Schmidt, Arte Perfectum GbR, Nürnberg

14:00 - 14:30 Uhr

Social commerce for retailers

Anne Liesenfeld, IFH Köln, Köln

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