How to follow up on point-of-sale campaigns
The end of one campaign heralds the start of the next. By bearing this in mind, retailers can perfect their events and minimise their outlay.... Read more
The end of one campaign heralds the start of the next. By bearing this in mind, retailers can perfect their events and minimise their outlay.... Read more
Every day in October, thousands of artists, illustrators and amateur drawers all around the world will make a sketch. Artist Jake Parker came up with... Read more
Despite a large variety of ongoing sales campaigns, only few inspire a spirited sales pitch. More often than not, it is the small things that make the... Read more
A full house and ringing tills – that’s what all retailers want when they plan a point-of-sale promotion or activity. It’s hard to beat the buzz you... Read more
If you actually experience products live in action, then you'll be itching to try them out yourself. And anyone who is bursting with inspiration and a... Read more
The point of sale is a retailer’s platform. As the “event nature” of our lives increases, customers also appreciate dramatic highlights when shopping.... Read more
New year, new opportunities: 2019 lies ahead of us, make it a year full of reasons to buy. In our retail promotions series, we plan to give you tools... Read more
How do I build customer loyalty? How can I stand out as a stationery retailer for my customers? One way to retain customers is to carry a unique range... Read more
Our generation has seen far more technological advancement than any before in human history. Technologies which were the stuff of science fiction... Read more
Stefan Suchanek looks ahead: Retail is the future. It’s tradition. If all of the oh-so modern and mathematical forecasts are to be believed, then... Read more
"Social media? No thanks!" – That's the reaction of many retailers. A lack of know-how about the various channels and the time invested in them scare... Read more
A few years ago, there was a rule of thumb that stated that you should give your customers and yourself a renovation about every seven years so as to... Read more
Are you going to a fair as a trade visitor and want to get the most out of your visit? We have put together a few tips for you. Read more
If you believe the saying from Hollywood, then even bad publicity is better than no publicity. In actual fact, however, just a handful of the smaller... Read more
Colour impacts the feel-good factor and buying behaviour of consumers. They guide us much more than we would think. There are colours that attract us... Read more