Pinterest for companies: How retailers can benefit from the photo platform
When it comes to social commerce, Pinterest is a channel that is often overlooked by retailers. Wrongfully so, as the following analysis shows. Read more
When it comes to social commerce, Pinterest is a channel that is often overlooked by retailers. Wrongfully so, as the following analysis shows. Read more
Hand lettering is a trend that has become firmly established among young and old alike. While some enthusiasts love to spread their various pens,... Read more
Marketing at the point of sale (POS) is one of the most important levers you have for improving the success of your retail business. Continued... Read more
Scarcely are the first snowdrops in bloom than the back-to-school season is ready to kick off. It begins in spring – the peak season for sales of... Read more
But need makes people resourceful. The lockdown created major challenges for owner-operated, small and medium-sized retail companies in particular,... Read more
Pop-up stores are experiencing a boom; they fill up voids and inject a breath of fresh air to city centres. Read more
With the coronavirus still around, going to school confronts children and teenagers with both everyday and new challenges. And nobody wants to go... Read more
Advances in digitalisation in retail and the increasing relevance of e-commerce mean that the significance of digital technology at the point of sale... Read more
Our everyday companion – the smartphone – is now a permanent feature in our society. This opens up new opportunities and possibilities for retailers... Read more
A unique and genuine experience for children all around the world – this is what the first day of school is for them. A new stage of life is now... Read more
Packaging is an important marketing tool at the point of sale. Consumers' growing environmental awareness means that packaging is facing new... Read more
Digitalisation is the number one topic these days. Never has the subject been this much talked about. Also at the point of sale where customers and... Read more
It has been a long time since shopping was just about acquiring the things you need. Instead, it is about experiences, moments of surprise and a... Read more
Your own smile – addressing the customer personally and valuing them – is one of the most convincing sales arguments in retail. However, it is not... Read more
In the meantime, ergonomics has grown to become an interdisciplinary science which interlinks man and technology, with many points that touch on... Read more