Paper in the office: four green alternatives - An overview of virgin pulp paper, recycled paper and paper alternatives 04/27/2022 | Tips for exhibitorsGermany ranks fourth1 on the list of the world’s biggest consumers of paper, right behind China, USA, and Japan. The use of paper in the office also... Read more
The green way to write! Eco-friendly writing utensils and accessories 03/16/2022 | Tips for exhibitorsAnyone for whom the issue of sustainability is writ large because it means a lot to them will also ask themselves how they can write sustainably using... Read more
Trade fairs help boost your image 02/23/2022 | Tips for exhibitorsThese days, business is all about grabbing people's attention. Only companies that are successful in attracting customers' attention can successfully... Read more
5 tips for inviting visitors to Insights-X Online 09/17/2020 | Tips for exhibitorsInsights-X Online launches on 14 October 2020 as the new platform for the stationery sector. Every exhibitor can make a significant contribution to... Read more
Insights-X Online: How to take part and be a success 08/25/2020 | Tips for exhibitorsTo ensure that the digital version noticeable support your business, Insights-X Online have prepared some offers for you. The right groundwork,... Read more
How manufacturers can support retailers 06/30/2020 | Tips for exhibitorsThe specialist retail trade has direct contact with the end customer and can, of course, decisively influence the impact of the products it sells. By... Read more
Reducing packaging in trade 06/03/2020 | Tips for retailers, Tips for exhibitorsThe stationery industry is faced with the challenge of using less packaging and substituting tried and tested plastics-based wrapping materials. Read more
5 tips on what businesses can learn from start-ups 05/06/2020 | Tips for exhibitorsStart-ups are adventurers that snatch potential sales from competitors and evoke in the same time desires that may have gone astray in day-to-day... Read more
Tell me! Storytelling that gets you noticed by expo visitors 02/10/2020 | Tips for exhibitorsEverybody’s talking about storytelling. From copywriters and bloggers through to agencies, all emphasise its importance for conveying different... Read more
Karl Kallinger – a successful expo visit 11/27/2019 | Tips for exhibitorsKarl Kallinger represents different companies also from the stationery industry and supports them in sales and marketing. Read more
What buyers want from exhibitors 10/02/2019 | Tips for exhibitorsBusiness at trade fairs thrives on encounters between people. Cynthia Giesel, Trade Manager Office Supplies & Retail of Staples, is a frequent expo... Read more
The perfect follow-up to your expo participation 08/28/2019 | Tips for exhibitorsFollowing up and monitoring success are two key aspects of an expo participation. Both are essential to getting the best possible benefit out of a... Read more
Expo contacts made easy: our voucher booklet 08/14/2019 | Tips for exhibitorsOur popular voucher booklet for Insights-X is available again and it represents yet another effective way that exhibitors can use to advertise their... Read more
Design Thinking – strategic methodology rather than just a makeover 07/31/2019 | Tips for exhibitorsIt's an well-known problem: To make a product better, a new colour ist not enough. The strategic and methodological process of Design Thinking goes... Read more
Perfect expo visitor marketing 06/26/2019 | Tips for exhibitorsCustomer invitations should be the number one priority when preparing for an expo. In the Visitor Marketing tutorial, exhibitors can find out how to... Read more
