Retailers in the Era of Digital Darwinism 04/28/2021 | Tips for retailersDespite the many disasters that have come with Covid-19, the pandemic also brought a much-needed boost to digitalisation across all industries. Home... Read more
Emotive customer contact through all channels 04/21/2021 | Tips for retailersThe classic repeat customer is extinct. No virus is to blame for it, though, just the wide-ranging possibilities of the World Wide Web. Consumers hop... Read more
Live events in times of Covid-19: night at the stationery store 04/08/2021 | Tips for retailersIn times of Covid-19, live events and customer events in the store are difficult to plan. But just now is the perfect time to wow customers with... Read more
Summertime – how to bring a breath of summer into your shop 04/06/2021 | Tips for retailersWhether it’s a matter of a cheerful, colourful garden party, a beach house look or a touch of Caribbean flair…everyone has a different idea of what... Read more
Instagram shop for businesses: How retailers can generate more revenue 03/31/2021 | Tips for retailersSee > find interesting > buy. The Instagram shop combines three decisive steps in online shopping more seamlessly than most other social platforms.... Read more
Selling in times of COVID 03/24/2021 | Tips for retailersThe lockdown due to Covid-19 has driven many retailers to despair. Our guest author and sales coach Jörg Winter shares his motivation and anticipation... Read more
Cradle to cradle – guiding principle for the circular economy 03/17/2021 | Tips for retailersThe weaknesses in our economy have become clearer than ever during the pandemic: while Europeans are more aware of the environmental problems caused... Read more
5 tips for a healthy back at the point of sale 03/10/2021 | Tips for retailersWhile the general workplace problem is that people spend too much of their working day sitting down, the exact opposite is true for jobs at the point... Read more
Using display windows to build customer loyalty: tap into tradition 03/03/2021 | Tips for retailersThe COVID-19 pandemic has turned much of daily life on its head and none of us know how long this situation will last. We have had to let go of the... Read more
Pinterest for companies: How retailers can benefit from the photo platform 02/24/2021 | Tips for retailersWhen it comes to social commerce, Pinterest is a channel that is often overlooked by retailers. Wrongfully so, as the following analysis shows. Read more
Hand lettering goes digital 02/08/2021 | Tips for retailersHand lettering is a trend that has become firmly established among young and old alike. While some enthusiasts love to spread their various pens,... Read more
Point of sale marketing – 5 tips for offline and online 01/12/2021 | Tips for retailersMarketing at the point of sale (POS) is one of the most important levers you have for improving the success of your retail business. Continued... Read more
5 steps to planning the back-to-school season 12/16/2020 | Tips for retailersScarcely are the first snowdrops in bloom than the back-to-school season is ready to kick off. It begins in spring – the peak season for sales of... Read more
The coronavirus pandemic as an accelerator for innovation in retail 11/02/2020 | Tips for retailersBut need makes people resourceful. The lockdown created major challenges for owner-operated, small and medium-sized retail companies in particular,... Read more
Pop-up spaces – for more variety in retail 10/16/2020 | Tips for retailersPop-up stores are experiencing a boom; they fill up voids and inject a breath of fresh air to city centres. Read more
