How retailers can reach (new) target groups with social media 10/07/2020 | Tips for retailersOur everyday companion – the smartphone – is now a permanent feature in our society. This opens up new opportunities and possibilities for retailers... Read more
Heavy school bags: Stronger focus on ergonomics 10/05/2020 | Tips for retailersA unique and genuine experience for children all around the world – this is what the first day of school is for them. A new stage of life is now... Read more
#Packaging4Future – sustainable packaging to win over customers 09/30/2020 | Tips for retailersPackaging is an important marketing tool at the point of sale. Consumers' growing environmental awareness means that packaging is facing new... Read more
Digital technology at the point of sale 09/23/2020 | Tips for retailersDigitalisation is the number one topic these days. Never has the subject been this much talked about. Also at the point of sale where customers and... Read more
The road to the digital point of sale 09/16/2020 | Tips for retailersIt has been a long time since shopping was just about acquiring the things you need. Instead, it is about experiences, moments of surprise and a... Read more
Staging products – creating living spaces 09/02/2020 | Tips for retailersYour own smile – addressing the customer personally and valuing them – is one of the most convincing sales arguments in retail. However, it is not... Read more
How to sell comfort: Wellness as the key to ergonomics 08/27/2020 | Tips for retailersIn the meantime, ergonomics has grown to become an interdisciplinary science which interlinks man and technology, with many points that touch on... Read more
Long Night of Writing 2020: retailers can set their favourite date themselves 07/29/2020 | Tips for retailersIn 2020, stationers will decide for themselves when to invite their customers to the "Long Night of Writing" organised by the Initiative Schreiben... Read more
AI presents the customers of today and tomorrow 07/20/2020 | Tips for retailersRetailers are faced with the challenge of constantly having to adapt their product range and offers to customer needs. The use of AI technologies can... Read more
Trends for Christmas trade – from traditional to modern 07/13/2020 | Tips for retailersThese are the trends defining the 2020 Christmas trade in paper, office and stationery retail. An overview of colours, patterns, styles and products. ... Read more
The opportunities AI offers retailers 07/08/2020 | Tips for retailersHow can retailer provide shoppers with the perfect selection for each individual customer? This is exactly where artificial intelligence – AI for... Read more
School: Environmentally friendly materials 07/02/2020 | Tips for retailersJotters, notepads, ballpoint pens and so much more – school pupils, apprentices and students consume a vast quantity of materials. Whoever wants to... Read more
Back to school: specialist retailers are ready despite Covid-19 06/24/2020 | Tips for retailersThis year will once again see many school starters source their demand for booklets, notepads, school satchels, drawing materials, books, and pens... Read more
First rays of hope after the lockdown – how to reach consumers via social media channels 06/23/2020 | Tips for retailersNo one knows if the much-touted "new normal" has already arrived or is yet to come. However, one thing is certain: Brands and businesses alike can no... Read more
5 tips for personnel management in specialist retail: Activating employee potential 06/22/2020 | Tips for retailersBy getting customers enthused about the products and services offered by a brick-and-mortar specialist retail business, engaged and qualified... Read more
