Shopping experience: guided discovery 07/11/2018 | Tips for retailersA customer enters a store looking for a tour of discovery. The retailer has the power to guide where this subconscious treasure hunt leads. After all,... Read more
3 questions to... Teja Engel 07/04/2018 | InterviewTeja Engel is the founder and managing director of Nostalgic-Art, a Berlin-based company with a diverse range of gift items with popular retro style.... Read more
How to get customers to your stand 06/26/2018 | Tips for manufacturerWhy do companies take part in trade shows? To do business in the end. This requires customers, both old and new. Read more
The Long Night of Writing 06/19/2018 | Industry insightsPerhaps you have already made plans for your next vacation and are looking for a creative way to capture the memories? The second Long Night of... Read more
10 things that make your business succeed at trade fairs 06/13/2018 | Tips for manufacturerBy booking to take part in a fair, many companies lay the foundation for a promising sales and marketing measure. So that their participation in the... Read more
Store design: how clever use of space and clear layouts encourage customers to linger 06/06/2018 | Tips for retailersWhy does a food market, with its many sights and smells, generate a stronger response in us than a dreary store with all the charm of a drab... Read more
Back-to-school – some last-minute tips 05/30/2018 | Tips for retailersThe month of August at the latest sees the stationery sector enjoying probably its highest turnover time of the year. From specialist retailers to... Read more
National Ballpoint Pen Day on 10 June 05/16/2018 | Industry insightsPencils need constant sharpening and it can be difficult to avoid smudges with fountain pens. The invention of the ballpoint pen solved our dilemmas... Read more
The entrance: How to truly welcome customers 05/09/2018 | Tips for retailersTo welcome customers means to give them a reception, rather than a rejection. Retail Designer Stefan Suchanek knows how specialist retailers can... Read more
3 questions to … Eva Störrlein 05/04/2018 | InterviewThe success story of uni-ball rollerball pens began in 1887 when Uni Mitsubishi Pencil Company was founded in Japan. The uni-ball eye rollerball pen,... Read more
ServicePartners for your perfect trade fair presence 09/07/2017 | Tips for manufacturerThe atmosphere at the stand is a decisive criterion when it comes to creating a positive experience that will stay in the minds of customers and... Read more
ServicePartners for the supply of power and water 08/17/2017 | Tips for manufacturerA stand at a trade is used not only as a showroom for selected product ranges and new products. Often, the stand staff receive trade visitors like... Read more
ServicePartners for advertising measures 07/20/2017 | Tips for manufacturerTrade fairs have always been and continue to be an effective marketing tool in the field of B2B communication. When used correctly, they can help... Read more
ServicePartners for stand cleaning and waste disposal 07/05/2017 | Tips for manufacturerThe main objective of environmental corporate sustainability efforts is to conserve natural resources. Many companies apply this approach when... Read more
ServicePartner for safety at the stand 06/21/2017 | Tips for manufacturerExhibitors face a raft of decisions when preparing for a trade fair. Besides working out a schedule, a good deal of thought should be given to the... Read more
