Retail promotions series: best practice – SchreibBar Berlin 11/04/2019 | Tips for retailersAnyone can be creative. This is the motto of "SchreibBar" in Berlin. The handicraft and stationery shop attracts and binds customers with its hands-on... Read more
Innovations: analogue meets digital in modern office 10/30/2019 | Tips for retailers, News from the expoThere is much talk of a paperless office yet in the real world, things look different. Many office supplies are hovering on the threshold from... Read more
Innovations: shiny school supplies 10/24/2019 | Tips for retailers, News from the expoAt Insights-X, which took place in October 2019, you could see shiny and sparkly items. The outer surfaces of many products show off their shimmering... Read more
Coming out of its niche: a greener way to write 10/16/2019 | Tips for retailersSaving the climate can only be achieved with a change of mind – even when it comes to writing. Schools and offices can already change over to writing... Read more
The new ART events to get people's creative juices flowing 10/07/2019 | Tips for retailersArtMasters is dragging artistic creativity out of its lonely garret. As is usual with the new kind of art events, paintbrushes are being swung in... Read more
Pimp it up – one-offs are bang on trend 09/30/2019 | Tips for retailersOne-off articles express their own style, while also standing out from mass-produced items. That is why upcycling has long since found a firm fan... Read more
Focus on the last mile to the customer 09/25/2019 | Tips for retailersIn recent years, purchasing by online ordering has experienced a real boom. In 2018, 3.52 billion courier, express and parcel (CEP) shipments were... Read more
Customer centricity – more than just a marketing matter 09/11/2019 | Tips for retailersCustomer centricity means that manufacturers and retailers develop their products, services or brand experience across channels with a focus on the... Read more
The face of active sales is changing: don’t interrogate, relate! 09/04/2019 | Tips for retailers, News from the expoEvery customer is different. Some enjoy a leisurely stroll without being approached, while others know what they want - and can be quite displeased if... Read more
Visual Merchandising: From buying to staging 08/20/2019 | Tips for retailersShopping, shopping, shopping – surprising your customer with an emotional shopping experience calls for exciting merchandise. First of all: go... Read more
Retail promotion series: Choosing greeting cards, committing customers 08/12/2019 | Tips for retailersWe use greeting cards to show our appreciation for our loved ones. When we find a funny card in a shop, we're often on our way to the postbox to share... Read more
WhatsApp in customer communications 07/25/2019 | Tips for retailersTraders can use WhatsApp to catapult their customer communications into real time without sending out newsletters. Tips on the use of the instant... Read more
Charm your customers at Christmas with visual merchandising 07/15/2019 | Tips for retailersThe run-up to Christmas, a particularly busy period for brick-and-mortar retailers, is approaching fast and the year’s main occasion for in-store... Read more
Retail Promotion Series: Bullet Journal – selling life hacks 06/12/2019 | Tips for retailers"Bullet journal" is the magic term for retailers to market notebooks, pens and creative materials for more creative ways of organising one’ life... Read more
Using visual merchandising to boost sales 06/07/2019 | Tips for retailersTogether with expert advice and a good online presence, visual merchandising is essential for sales success of retailers. It is the visual... Read more
