Retail promotions series: How to create purchasing incentives by offering workshops 02/20/2019 | Tips for retailersIf you actually experience products live in action, then you'll be itching to try them out yourself. And anyone who is bursting with inspiration and a... Read more
How to plan activities at the point of sale 02/14/2019 | Tips for retailersThe point of sale is a retailer’s platform. As the “event nature” of our lives increases, customers also appreciate dramatic highlights when shopping.... Read more
Retail promotions series: From retailer to event manager 01/15/2019 | Tips for retailersNew year, new opportunities: 2019 lies ahead of us, make it a year full of reasons to buy. In our retail promotions series, we plan to give you tools... Read more
New product range ideas for stationery retailers at the Spielwarenmesse 12/12/2018 | Tips for retailersHow do I build customer loyalty? How can I stand out as a stationery retailer for my customers? One way to retain customers is to carry a unique range... Read more
Voice shopping is gaining ground: 4 retail tipps 11/29/2018 | Tips for retailers, Industry insightsOur generation has seen far more technological advancement than any before in human history. Technologies which were the stuff of science fiction... Read more
Store design and brick-and-mortar retailing in a decade or two 11/14/2018 | Tips for retailersStefan Suchanek looks ahead: Retail is the future. It’s tradition. If all of the oh-so modern and mathematical forecasts are to be believed, then... Read more
How retailers can win over their customers using social media 09/19/2018 | Tips for retailers"Social media? No thanks!" – That's the reaction of many retailers. A lack of know-how about the various channels and the time invested in them scare... Read more
Revitalising your shop on a shoestring 09/05/2018 | Tips for retailersA few years ago, there was a rule of thumb that stated that you should give your customers and yourself a renovation about every seven years so as to... Read more
10 things you should do as a trade visitor at a fair 08/29/2018 | Tips for retailersAre you going to a fair as a trade visitor and want to get the most out of your visit? We have put together a few tips for you. Read more
PR for stationery retailers: hit the headlines! 08/15/2018 | Tips for retailersIf you believe the saying from Hollywood, then even bad publicity is better than no publicity. In actual fact, however, just a handful of the smaller... Read more
Colour your business 08/08/2018 | Tips for retailersColour impacts the feel-good factor and buying behaviour of consumers. They guide us much more than we would think. There are colours that attract us... Read more
Shopping experience: guided discovery 07/11/2018 | Tips for retailersA customer enters a store looking for a tour of discovery. The retailer has the power to guide where this subconscious treasure hunt leads. After all,... Read more
Store design: how clever use of space and clear layouts encourage customers to linger 06/06/2018 | Tips for retailersWhy does a food market, with its many sights and smells, generate a stronger response in us than a dreary store with all the charm of a drab... Read more
Back-to-school – some last-minute tips 05/30/2018 | Tips for retailersThe month of August at the latest sees the stationery sector enjoying probably its highest turnover time of the year. From specialist retailers to... Read more
The entrance: How to truly welcome customers 05/09/2018 | Tips for retailersTo welcome customers means to give them a reception, rather than a rejection. Retail Designer Stefan Suchanek knows how specialist retailers can... Read more
