In the digital world, buying decisions are made differently than in the analog world. The information and initiation phase is increasingly online, meaning that 60% of the procurement process has already been completed before the first personal contact with a B2B company. Interested parties research very thoroughly before they approach the respective company and get in contact with a provider for the first time. In order to profit early from this potential, the corresponding visibility and reach are indispensable.
In our presentation, we will give you 10 helpful tips on how to increase your reach via various channels such as search engine optimization (SEO), search engine advertising (SEA), advertisements on Bing, Facebook and Co. as well as social media. In addition, we'll show you how you can turn your traffic into more leads and sales through targeted conversion-rate optimization.