Press releases from edding International GmbH

All aglitter with edding

As an established creative brand, edding is always on the look-out for new trends that enable it to offer its trade partners target-group-specific products with significant demand potential. Right now, glitter-effect products are particularly popular among the younger target group. From this autumn, edding will be addressing this trend by introducing its new range of high-quality glitter pens. Dealers will also be able to take advantage of extensive sales support for this product launch.

The new range features attractive sets of glitter colour pens and glitter brush pens that are guaranteed to bring fun and enjoyment to everyday life. The products are tailored towards  the mainly  female target group of 15-  to 35-year-olds and are incredibly easy  to use. Sparkly highlights will quickly  transform birthday cards, Christmas cards, greetings cards or entries in  journals and notebooks into real eye-catchers by adding a hint of glamour. [...]

Further contents of the press kit:

  • Things are getting festive – edding Christmas campaign 2023
  • EcoLine series gets a facelift
  • The edding Group commits to sustainable profit-for strategy and expands its far-reaching social impact partnership with share

 

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